Proline Customer Build Feature – Terms & Conditions
Effective from 1 September 2026
1. Promoter
The Proline Customer Build Feature (“Promotion”) is run by Proline Braided Lines, Unit 16D Lakeside, Neptune Close, Medway City Estate, Rochester, Kent, ME2 4LT (“Proline”, “we”, “us” or “our”).
2. Eligibility
The Promotion is open to UK residents aged 18 or over.
A qualifying Proline purchase is required.
Only qualifying orders placed on or after 1 September 2026 are eligible.
Employees of Proline and anyone directly involved in administering or judging the Promotion may not enter.
3. Qualifying orders
A Qualifying Order is an order which:
- was placed directly with Proline on or after 1 October 2026;
- contains at least one Proline product;
- has been paid for; and
- has not been cancelled, fully refunded or charged back.
An entry must be posted within 90 days of the Qualifying Order date.
If an entry features products purchased across more than one order, the entrant must identify one Qualifying Order to which the entry relates.
Each Qualifying Order may receive a promotional refund only once.
4. How to enter
To enter, customers must:
- Fit their Proline product or products.
- Post original photos or a video showing the installation to a public Instagram account.
- Tag @prolinebraidedlines in the post or caption.
No promotional hashtag is required.
There is no separate entry form.
5. Entry requirements
The Proline product or products featured in the entry must be clearly visible.
Photos and videos must be the entrant’s own original content, or the entrant must have all necessary rights and permission to use and submit them.
Posts originally published before 1 October 2026 are not eligible.
Simply retagging, editing the caption of, or reposting an existing post does not create a new entry. An entry is assigned to the month in which the qualifying post is first published.
The entrant’s Instagram account and qualifying post must remain publicly viewable until that month’s Feature of the Month has been selected and verified.
Instagram Stories alone do not qualify as an entry.
6. Monthly entry periods
The Promotion operates in separate calendar-month rounds.
Each monthly round closes at 23:59 UK time on the last day of the calendar month.
An entry will be considered for the monthly round in which the qualifying Instagram post is first published.
Entries published after a monthly closing time will fall into the following month’s round, provided they remain within 90 days of the Qualifying Order date and meet all other requirements.
7. Multiple entries
Customers may submit more than one qualifying entry.
Each entry must contain genuine qualifying content. Repeated posting of identical or substantially identical content may be disregarded.
A Qualifying Order can only receive one promotional refund.
An entry that has already been selected as the Feature of the Month cannot be selected again.
8. How the Feature of the Month is selected
Qualifying entries will be judged on:
- quality of the photos or video;
- creativity;
- overall presentation;
- how clearly the Proline installation is shown; and
- overall visual impact.
One qualifying entry will be selected as the Feature of the Month for each monthly round.
Judging will include at least one competent independent judge who is independent of Proline and the entrants. The independent judge’s full name will be available on request.
This is important because current CAP rules require an independent judge, or a judging panel containing an independent member, where the selection is open to subjective interpretation.
If two or more entries are considered equal, the tied entries will be reassessed against the same criteria to determine the Feature of the Month.
9. The refund
The selected entrant will receive a full refund of the amount actually paid for the eligible Proline products contained in the Qualifying Order associated with their entry.
The promotional refund:
- applies to all eligible Proline products contained in that Qualifying Order;
- is based on the amount actually paid for those products after applicable discounts or credits;
- does not include non-Proline products;
- does not include delivery charges or other fees; and
- cannot exceed the amount originally paid for the eligible Proline products.
Where an order-level discount applies across multiple products, Proline may reasonably apportion the discount between the items in the order when calculating the refundable amount.
For example, if an order contains £150 of Proline products and £50 of non-Proline products, only the amount actually paid for the eligible Proline products will be refunded.
The refund is non-transferable and will normally be made to the original payment method.
Proline will normally initiate the refund within 14 days of successful verification. Bank or payment-provider processing times may vary.
10. Returns, cancellations and previous refunds
Orders that have been cancelled, fully refunded or charged back are not eligible.
If an eligible Proline product has already been returned or refunded, that amount will not also be refunded under this Promotion.
If only some eligible Proline products remain on the Qualifying Order, the promotional refund will be limited to the amount actually paid for those remaining eligible products.
Nothing in these Terms affects a customer’s statutory rights.
11. Verification
Before issuing the refund, Proline may ask the selected entrant to provide reasonable information required to verify their eligibility, including:
- their Proline order number;
- the name or email address associated with the order; and
- confirmation that the entry relates to the Qualifying Order.
Entrants should not publish order numbers or other private customer information publicly on Instagram.
12. Notification
The selected entrant will be contacted by Proline through Instagram and/or using the contact details associated with their Qualifying Order.
Proline will make reasonable attempts to contact the selected entrant.
If the selected entrant does not respond or does not provide the information reasonably required to verify their eligibility within 14 days, or is found not to meet these Terms, Proline may select the next highest-rated qualifying entry.
13. Feature of the Month announcement
Once verified, the selected entry will normally be announced on @prolinebraidedlines as the Proline Feature of the Month.
Proline may publish the selected Instagram post and Instagram username/handle as part of the announcement.
14. Other featured entries
Proline may repost, share or feature other customer entries that we particularly like.
Being reposted, shared or featured does not mean that an entry has been selected as the Feature of the Month and does not entitle the entrant to a refund.
15. Permission to use submitted content
Entrants retain ownership of their original photos and videos.
By entering, entrants grant Proline a non-exclusive, royalty-free licence to reproduce, repost, display, crop, resize and otherwise adapt their submitted content as reasonably necessary for Proline marketing and promotional purposes, including:
- social media;
- the Proline website;
- email marketing;
- digital advertising; and
- printed promotional materials.
Where reasonably practical, Proline may credit the entrant’s Instagram account when featuring their content.
Entrants are responsible for ensuring they have permission from any identifiable person or other rights holder whose content appears in their entry.
16. Invalid or disqualified entries
Proline may reject or disqualify an entry where it reasonably believes that the entry:
- does not comply with these Terms;
- contains false, misleading or fraudulent information;
- does not clearly show an eligible Proline product;
- uses content the entrant does not have permission to use;
- has been fabricated or materially altered so that it does not genuinely represent the installation;
- attempts to unfairly manipulate the Promotion; or
- contains unlawful, offensive or otherwise inappropriate material.
17. Instagram and Meta
This Promotion is not sponsored, endorsed, administered by or associated with Instagram or Meta.
Instagram and Meta are not responsible for the administration of the Promotion.
18. Technical issues
Proline is not responsible for entries that cannot be viewed because of private account settings, deleted posts, incorrect tagging, Instagram outages or other technical issues outside Proline’s reasonable control.
It is the entrant’s responsibility to ensure that their qualifying post is publicly visible and correctly tags @prolinebraidedlines before the relevant closing time.
19. Ending or changing the Promotion
Proline may end the Customer Build Feature at any time by deciding not to open any further monthly rounds.
Any monthly round that has already opened will continue and be completed in accordance with these Terms.
Proline may only suspend, cancel or materially amend an active monthly round where circumstances outside its reasonable control make this necessary. Where reasonably possible, affected entrants will be notified and treated fairly.
This is preferable to a blanket “we may cancel at any time” clause because CAP says promotional terms should generally only be changed in exceptional circumstances and closing dates are significant conditions.
20. Personal information
Personal information provided in connection with the Promotion will be used only as reasonably necessary to administer the Promotion, verify eligibility, process the promotional refund, contact selected entrants and comply with legal or regulatory requirements.
Personal information will otherwise be handled in accordance with Proline’s Privacy Policy.
21. General
Proline will administer the Promotion fairly and in accordance with these Terms.
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue to apply.
Nothing in these Terms excludes or limits any liability that cannot lawfully be excluded or limited.
These Terms do not affect customers’ statutory rights.
22. Governing law
These Terms are governed by the laws of England and Wales, subject to any mandatory rights available to consumers elsewhere in the United Kingdom.
23. Full Terms
These Terms & Conditions will remain available throughout the Promotion at:
prolinebraidedlines.com/terms